29 May 2025
In celebration of the UEFA Women’s EURO 2025 this July, the e-commerce platform Spreadshirt and Fanatics, a world leader in licensed merchandise and a DFB partner, have entered into a licensing agreement for the Frida Kahlo™ brand, which was started by Bavaria Media Licensing (BML).
Sports shirts, T-shirts, leggings, hoodies, mugs, water bottles, bags, caps, and other lifestyle accessories are all part of the exclusive collection. The phrase "We are all Frida" appears on every product.
Frida Kahlo still embodies courage, tenacity, and good vibes. The DFB Women’s National Team shares these values. These athletes serve as inspiring role models for women and girls of all ages in addition to being outstanding athletes on the field. The new line is aimed at anyone looking to creatively express their individuality, not just DFB fans and Frida Kahlo admirers.
Read here the complete story.